SHARIA INSURANCE COMPANY BUSINESS MANAGEMENT MODEL IN THE DIGITAL 4.0 ERA

Authors

  • Renny Oktavia UPN Veteran Jawa Timur
  • M. Taufiq UPN Veteran Jawa Timur

DOI:

https://doi.org/10.19105/iqtishadia.v8i2.4914

Abstract

This study aims to determine how the business management model of Islamic insurance companies in the digital era 4.0. The research method used is a qualitative research method using the Grounded Theory approach. The results of this study explain that, in running the insurance business in the era of revolution 4.0 implementing a supporting system, it is a combination of four components, namely: insurance / financial literacy, network marketing, human technology, and digital technology. The four components are driven by three mechanisms, namely: digital funneling, learning models, gamification systems, to achieve targeted business results.

Keywords: Insurance Business, Sharia Insurance, Digital Technology

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Published

2021-10-26

Issue

Vol. 8 No. 2 (2021)

Section

Articles

License

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• Creative Commons Attribution-NonCommercial (CC-BY-NC)

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Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah by http://ejournal.iainmadura.ac.id/index.php/iqtishadia is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at http://ejournal.iainmadura.ac.id.